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استخدام Senior Marketing Insight Manager در دیجی کالا

(1 month ago)

— • تهران، تهران

نوع همکاری

تمام وقت

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شاخص‌های کلیدی از نظر کارفرما

دیپلم

شرح شغل و وظایف

دیجی کالا در تهران (ونک) جهت تکمیل کادر خود به افراد واجد شرایط ذیل نیازمند است.

Description

job title

About the Role
As a Senior Marketing Insight Manager at Digikala, you will play a key role in leading analytical initiatives, designing strategic budgets, monitoring daily performance, and delivering actionable insights that drive fast and effective decision-making. You will be at the heart of the data engine, identifying both opportunities and inefficiencies, and translating complex data into clear, impactful business actions.
Key Responsibilities
Data Analysis & Business Insight
Monitor daily marketing performance metrics such as Orders, NMV, and CPO against set targets
Forecast monthly marketing KPIs and break them down into daily goals
Analyze performance gaps or surges (e.g., unexpected CPO changes, drops in conversion rates, localized order spikes)
Conduct root cause analyses for both under- and over-performance
Recommend actionable insights to optimize marketing strategies and outcomes
Budgeting & Target Planning
Collaborate with the CMO to structure marketing budgets by month and channel
Track actual vs. planned performance across budget and output metrics
Identify and report budget inefficiencies, such as high-CPO or low-NMV channels
OKRs & Team Performance
Support in defining OKRs and cascade them to sub-teams (Campaign, Verticals, Brand, Performance)
Establish and manage structured reporting and accountability systems for daily and weekly progress
Lead sessions with operational teams to analyze deviations and present data-driven reports to the CMO
Tools & Dashboards
Design and maintain live dashboards in Power BI for cross-functional marketing teams
Link marketing data with product and sales metrics to provide holistic insights
Build predictive models to anticipate risks and ensure monthly goals stay on track
Continuously monitor competitor and market data to support agile marketing strategies
What We’re Looking For
5+ years of experience in marketing analytics, business intelligence, or related roles
Strong experience with performance metrics (NMV, CPO, conversion, etc.)
Proficiency in tools like Power BI, Excel, SQL, or equivalent analytics platforms
Exceptional problem-solving, communication, and stakeholder management skills
Experience in budgeting and KPI forecasting in fast-paced environments

Sales & Communications Supervisor

متقاضیان واجد شرایط می توانند با کلیک روی لینک تکمیل فرم استخدام، رزومه خود را ارسال نمایند.

شرایط احراز شغل

سن

18 - 50 سال

جنسیت

فرق نمی کند

تحصیلات

دیپلم

استخدام نیرو انسانی — کلیک کنید

ارسال رزومه

مشاهده

موقعیت شغلی

استخدام Senior Marketing Insight Manager در دیجی کالا

استخدام نیرو انسانی — کلیک کنید